Where Ideas Become
Real Products

We help you develop, manufacture, and launch your ideas into mass retail. Hands-on at every stage.

Start free — no upfront cost One team from idea to shelf
500+
Products Commercialized
100K+
Retail Doors Opened
100M+
Units Sold
100+
Patents Issued
Products Built With Our System Are Now In:
Walmart Amazon Costco Home Depot Lowe's Target Tractor Supply Good Morning America Ace Hardware Bass Pro Shops Menards Dollar General O'Reilly Auto Parts Best Buy Academy Sports

Sound Familiar?

"I've spent thousands on engineering and prototyping — and I still don't have a clear path to market."

Investment Without Direction

"Every manufacturer I contact either ghosts me or quotes unaffordably."

Supply Chain Walls

"I've researched for months and I still have no idea if this thing can actually sell at retail."

Market Uncertainty

"I've bought the courses, watched the webinars, joined the masterminds — and I still don't have a product on a shelf."

Education Without Execution

Knowing what to do vs. having the team to do it.
We bridge that gap — and we've done it 500+ times.

Get Your Product Scored — Free → 8-minute quiz. No sales call. Instant score.

What Took Years to Learn
Becomes Yours Instantly

Cody Grandadam, Co-Founder
Cody Grandadam
Co-Founder
Matt Pell, Co-Founder
Matt Pell
Co-Founder

Every week, we meet founders with incredible product ideas who have no idea how to bring them to life. They've got the vision — what they're missing is the experience, the manufacturing relationships, and the retail access that takes years to build.

"Why should hands-on product and retail expertise be locked behind a $50K minimum?"

We live this every day — developing products, managing manufacturing, and opening retail doors. C2C exists so that founders at any stage can access that same expertise, whether they have $0 or $100K to invest.

← Select a stage to see related products
Explore — Free

Test your idea before you invest a dollar.

Product Viability Quiz
Free
Cost Calculator
Free
Retail-Ready Checklist
Free
Learn — Self-Guided

Practitioner playbooks for every phase.

The Product Development Playbook
$97
The Manufacturing Playbook
$197
The Retail Pitch Playbook
$297
Analyze — Expert Review

Know exactly where you stand before you invest.

The Green Light Report
$697
The Green Light Blueprint
$1,997
Launch — Done For You

We build it, manufacture it, and get it on shelves.

Launch Accelerator
From $7,500
C2C Partnership
$50K+
Grow — Scale Together

Expand into new retailers, categories, and channels.

Growth Partnership
$15K/mo + 4%

Brands We've Built

Multi-Category Lighting

Promier Products

100,000+ retail doors

LED lighting across LitezAll, Kodiak, Illumibrite, and Walmart Ozark Trail private label. Multi-category success demonstrating scale and category agility.

Sporting Goods

AccuBow

Specialized sporting goods

Archery training device that won in a niche, technical product category. Innovation and performance in hunting and outdoor markets.

Outdoor / Tool Category

Ozcut

Multi-channel retail

Broadheads and archery products proving competency across multiple retail channels and seasonal cycles.

End-to-End Product Expertise

Six core disciplines. One team. Every stage of the product journey — from napkin sketch to national retail.

Engineering

Product design & development

Prototyping

Functional models & testing

Branding

Identity, packaging & shelf appeal

Manufacturing

Sourcing, tooling & production

Marketing

Go-to-market & retail strategy

Scaling

Growth, distribution & expansion

Results You Can Expect

500+
Products Commercialized
100K+
Retail Doors
100M+
Units Sold
100+
Patents Issued
$500M+
Retail Revenue
25+
Years Experience
"Cody took me from provisional patent filing to customer fulfillment within 12 months — I even landed on TV with my product during that span. Wild ride."
Inventor • Sporting Goods
"I owe the credit to Matt for getting my company off the ground and making my investment worth it. He was hands-on the entire way."
Founder • Consumer Electronics
"They didn't just give me advice — they built the product, found the manufacturer, and got me into retail. I showed up to my first meeting with Walmart and the product was already on the table."
Entrepreneur • Content Creators
Get Your Product Scored — Free → See where your product stands vs. 500+ we've evaluated.

Not All Help Is Created Equal

Predatory Firms

The $10K Trap

  • Pay $8-12K upfront, get nothing usable
  • Less than 1% success rate
  • Zero real retail relationships
  • Salespeople, not practitioners
Boutique Consultants

The $50K Minimum

  • Real expertise, but $50K+ to start
  • No entry-level path for early founders
  • Consultants, not operators
  • Advice without execution

C2C is the only team offering practitioner-level product development and retail expertise at every price point — from free tools to full-service partnership. Enter at your level. Grow at your pace.

Want to Make Your Idea Real?

Find out where you stand — in 8 minutes, for free. No sales call. No obligation. Just clarity from a team that's built 500+ products.

1
Take the quiz
(8 minutes)
2
Get your viability
score
3
See your personalized
recommendation
Completely free. No credit card. No sales pitch. Just answers.
Take the Free Viability Quiz →